Datavane are Lincolnshire-based developers of web-based systems, applications and websites; for SMEs and global corporations alike.

Search Engine Optimisation

Getting your website noticed

As the cliché goes, you can have the best-looking website in the world but if nobody can find it easily then it will never reach its full potential. At Datavane we can assist in optimising your website so that it stands a much better chance of being visited by increased visibility in the search engines. Content is king, always has been and always will be, meaning it is your content that will really be responsible for the success of your website. Search Engine Optimisation (SEO) is based around what keywords you want to focus one (phrases that people type into the search engine to find you).

Optimising your website for the search engines is an important aspect of the whole web development process that should not be overlooked. SEO is a bit of a dark art – the wider world does not know exactly how the search engines work in terms of their ranking order. And there are many companies out there who make guarantees about SEO –¬† “we will get you to number one on Google” is a common guarantee made. It is simply not possible to back up that claim due to the inherent nature of SEO, and furthermore; getting to the top of the listings is one thing, staying there is quite another. At Datavane we will do the very best we can, and give you a realistic appraisal depending on your particular requirements.

Our team at Datavane are experienced in the various SEO techniques that can be used to achieve what is called a good organic listing. This basically means tailoring the website by use of coding, wording, ordering and layout to give it the best possible chance of being favoured by the search engines and therefore getting a higher ranking than your competitors – without utilising the various pay-per-click campaigns which effectively place you high up until the money runs out.

As you can imagine, SEO is a complex process and one that needs to be revisited periodically – depending upon your ambitions and targets for your website traffic. All websites produced by Datavane come with a basic level of SEO applied – which comes purely from good coding standards. A full SEO of your website takes a protracted period of time, so talk to us today and we can advise on the best course of action for your website.

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